Entries by admin

Momentum, I’ve got your number!

Momentum, I’ve got your number! Wow – with this post, I’ve made it through the NO EXCUSES 3-Week Author Blog Challenge. Sounded easy, but if you’ve been reading along, you know that some of these prompts were challenging. Here they are, in order, in case you want to see them all in one place: DAY […]

Turning on the mischief marketing faucet

Turning on the mischief marketing faucet Because Isis plays such an important role in Stan Finds Himself on the Other Side of the World, I feel like she should play a key role in the marketing. Subtle and understated, but hugely important. In considering the kinds of mischief marketing I’d like to get up to, […]

Fiction and nonfiction partners

Fiction and nonfiction partners Sometimes it takes a sledgehammer to get a message across. As long as I’ve been working on my novel, Stan Finds Himself on the Other Side of the World, and as many marketing ideas as I’ve come up with, I don’t think I ever really saw the huge potential for this […]

Jingling all the way to the bank

Jingling all the way to the bank According to that all-reliable, oft-cited reference behemoth, Wikipedia, a jingle is “a short song or tune used in advertising and for other commercial uses. The jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one […]

The first word in social media is SOCIAL

The first word in social media is SOCIAL Even though I know enough about social media to teach true neophytes the basics of Facebook and Twitter, there’s still waaaaaayyyy more that I don’t know. I feel like a dinosaur compared to those techies who are IN it. I have an Instagram account I barely touch, […]

Fun with graphix!

Fun with graphix! As I mentioned in my last post, I love the idea of incorporating a few images, here and there, into my novel, Stan Finds Himself on the Other Side of the World. From little globes as section breaks to a variety of handwritten addresses on postcards from around the world, I’ve tossed […]

Teaching from the novel

Teaching from the novel As someone who has been teaching classes and seminars for much of the past 15 years, it would seem a no-brainer for me to come up with an idea or two for a class I could link to my novel, Stan Finds Himself on the Other Side of the World. And […]