Jingling all the way to the bank

Jingling all the way to the bank

According to that all-reliable, oft-cited reference behemoth, Wikipedia, a jingle is a short song or tune used in advertising and for other commercial uses. The jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.”


Most people probably wouldn’t think about creating a jingle to promote their books, but why not?

I have the benefit of being married to a very talented musician who has been dabbling in songwriting in recent days. He’s still reading a draft of Stan Finds Himself on the Other Side of the World, but has promised to help me fine-tune the lyrics I came up with for my song about the book. It’s too long to be a jingle, but it does rhyme, after a fashion, and with the right music, could become a useful marketing tool.

Here’s what I’ve come up with so far:

Hitting the road – just Isis and me
Cute as can be, she’s my JRT
We drive, we fly, we train, we plane
We sneak her onboard – it’s fiction, so we can!

Eighteen months, around the globe we go
Meeting countless cool people
And some you wouldn’t want to know
We make it home safely – both to and fro
But along the way, we thrive and we grow.

Just as a quick disclaimer: I do realize it should be “Isis and I,” but I was lazy with the rhyming and that part may yet get rewritten. For now, though, I’m going to turn off the always-editing side of my brain and go with the wrong pronoun.

Please let me know what you think in the Comments section below – and if you have a suggestion, I’m wide open!

Happy jingling!


Read the FIRST 5 Chapters of Stan Finds Himself on the Other Side of the World.


LAURA ORSINI is an author and self-publishing consultant who works with other authors who want to LO picchange the world. From concept to publication to the first-time author’s book launch, her expertise will help you make a better book and find more readers. Friend her on Facebook, follow her on Twitter, and check out her pins on Pinterest.

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